Our approach
We don't just run ads. We fix funnels.
Customers move from first seeing you to buying from you through dozens of touchpoints. Results come from getting every one of them right. After 11+ years in B2B, SaaS, D2C and SME marketing, this is the method we use to find the leaks and fix them, with AI accelerating every step.
Explore the funnel, stage by stage
Select a stage to see what we look at and how we fix it.
Stage 01 · Awareness
Do the right people know you exist?
What we analyse
- Reach and frequency within your target audience
- Cost per thousand impressions and click-through rate
- Share of search against competitors
- Profile views and local map searches
Common leaks
- Targeting so broad you pay to reach the wrong people
- Creative that doesn't stop the scroll
- Invisible in local and organic search
How we fix it
- Ideal-customer-based targeting and audience structure
- Continuous creative testing with AI-produced variations
- SEO and Google Business Profile optimisation
AI tools at this stagePerplexity · Midjourney · Runway · Kling AI · Canva
Services that fix this stagePerformance MarketingSocial Media GrowthSEOGoogle Business Profile
Stage 02 · Interest
Do they engage once they find you?
What we analyse
- Engagement rate and watch time
- Bounce rate and time on page
- How clearly the offer lands in the first few seconds
- Whether content points to an offer
Common leaks
- Messaging that sounds like every competitor
- A slow, confusing or dated website
- Content that entertains but never leads anywhere
How we fix it
- Sharpened positioning and messaging hierarchy
- Website and landing page conversion improvements
- Content pillars tied directly to your offers
AI tools at this stageClaude · OpenAI · HeyGen · Higgsfield · Grammarly
Services that fix this stageMarketing Strategy & PlanningSocial Media GrowthCreative & Collateral
Stage 03 · Consideration
Do they trust you enough to enquire?
What we analyse
- Review volume, rating and response rate
- Enquiry rate from key pages
- Response time to DMs and enquiries
- Objections that come up in conversations
Common leaks
- Unanswered reviews and messages
- No proof that you deliver
- Slow replies while the prospect is still interested
How we fix it
- Review generation with AI-drafted responses
- Proof assets: testimonials, case studies, FAQs
- Automated first replies across every channel
AI tools at this stagen8n · OpenAI · Canva · Loom
Services that fix this stageGoogle Business ProfileAI & Workflow AutomationCreative & Collateral
Stage 04 · Conversion
Do enquiries turn into customers?
What we analyse
- Lead-to-customer conversion rate
- Speed to lead and follow-up cadence
- Cost per acquisition by channel
- Drop-off points in forms and checkout
Common leaks
- No structured follow-up after the first reply
- Leads that aren't recorded, so nobody owns them
- Weak proposals and sales collateral
How we fix it
- CRM set-up with automated follow-up sequences
- Lead qualification and routing rules
- Proposal templates and sales collateral
AI tools at this stagen8n · Clay · customer.io · Notion
Services that fix this stageAI & Workflow AutomationPerformance MarketingCreative & Collateral
Stage 05 · Retention & advocacy
Do customers return and refer others?
What we analyse
- Repeat purchase and renewal rate
- Customer lifetime value
- Early churn signals
- Referral and review volume
Common leaks
- Silence after the sale
- Happy customers never asked for a review or referral
- Generic messages sent to everyone
How we fix it
- Lifecycle journeys over email and WhatsApp
- Automated review and referral requests
- Segmented, personalised messaging
AI tools at this stagecustomer.io · n8n · OpenAI · Otter.ai
Services that fix this stageAI & Workflow AutomationMarketing Strategy & Planning
The method
Six steps from leak to closure.
- Step 01
Analyse
We map your full funnel: every channel, page, message and hand-off, with the data behind each one.
- Step 02
Diagnose
We find exactly where prospects drop off and why, touchpoint by touchpoint, not channel by channel.
- Step 03
Prioritise
We rank the leaks by impact and effort, so the first fixes are the ones that move closures.
- Step 04
Fix
We fix the problem at the point it happens: targeting, creative, messaging, follow-up or automation.
- Step 05
Measure
We track the same touchpoints after the fix, so you can see what changed.
- Step 06
Scale
We put more weight behind what works and move to the next leak.
What a diagnosis gives you
Clarity before spend.
Whether you go on to work with us or not, you'll know exactly where your funnel is losing customers and what to do about it.
Request a funnel diagnosisOr explore all services, or find your growth leaks in two minutes.
- 01
Funnel map
Every channel, page, message and hand-off in your funnel, drawn in one place.
- 02
Leak report
Where prospects drop off, the evidence for each leak, and the likely cause.
- 03
Prioritised fix plan
What to fix first, ranked by impact on closures and by effort.
- 04
Measurement set-up
The touchpoint metrics we'll track, so every fix can be judged on results.
Start a conversation
Let's find your funnel's leaks.
Tell us about your business, your channels and where results feel stuck. We'll come back with an honest first view of where prospects are dropping off.