Performance marketing that turns ad spend into customers
Running ads is easy. Running ads that pay for themselves takes the right audience, the right offer, creative worth stopping for, and tracking you can trust. We handle all four across Meta, Google, LinkedIn and YouTube.
The problem
Common ad problems
- You've spent money on ads but can't tell what you got back.
- Boosted posts get likes but not enquiries or sales.
- Creative goes stale and results drop off.
Our approach
We set up tracking first, plan campaigns around a clear goal, and test more creative and audience variations than a traditional agency would, because AI speeds up production. A strategist reviews results and moves budget towards what works.
- 01
Tracking
Pixels, conversions and analytics set up properly.
- 02
Plan
Goal, audience, offer, budget and platform mix.
- 03
Create
Ad creative and copy, with variations for testing.
- 04
Launch
Campaigns live on the right platforms.
- 05
Optimise
Regular reviews, budget shifts and new tests.
AI as the accelerator
How AI speeds up performance marketing
- Traditional approach
A handful of ad versions, refreshed occasionally
With GenNextMore creative and copy variations produced quickly, so testing never stalls
- Traditional approach
Monthly reports, read weeks after the money is spent
With GenNextAutomated reporting so problems are spotted and fixed sooner
- Traditional approach
Audience research based on assumptions
With GenNextAI-assisted analysis of comments, reviews and search data to find what customers care about
Under the hood
How we run performance marketing
What we analyse
- Conversion tracking and attribution accuracy
- Audience structure and targeting overlap
- Creative fatigue and hook performance
- Landing page conversion and cost per acquisition
What you get
- Tracking and conversion set-up
- Campaign structure across Meta, Google, LinkedIn and YouTube
- Rolling creative testing programme
- Weekly optimisation and monthly performance review
Tools we use
- Midjourney
- Runway
- Kling AI
- HeyGen
- Higgsfield
- Canva
Plus your existing platforms and many more, chosen per project.
Every engagement starts with our six-step funnel diagnosis, so we fix the real leak, not just the symptom.
Works well with
Fix the rest of the funnel too
Which platforms do you manage?
Meta (Facebook and Instagram), Google Ads, LinkedIn and YouTube. We recommend a mix based on where your customers are and your budget.
What budget do I need?
It depends on your goal, market and platform. We'll recommend a realistic starting budget and scale what works rather than spreading money thinly.
Do you create the ads too?
Yes. Ad creative, copy and landing pages are part of the service.
Start a conversation
Let's make your marketing move faster.
Tell us where growth feels stuck. We'll show you where to start.