Google Business Profile growth for businesses that serve local customers

For local businesses, your Google Business Profile (formerly Google My Business) is often the first thing customers see, before your website. A complete, active, well-reviewed profile wins the calls, directions and visits.

  • Profile setup & optimisation
  • Local SEO
  • Reviews strategy
  • Posts & offers
  • Multi-location management
  • Insights & reporting

The problem

Local visibility problems

  • You don't appear in Google Maps when people search nearby.
  • Your profile is incomplete or out of date.
  • You have too few reviews, or reviews go unanswered.

Our approach

We optimise your profile completely, align it with your website and local listings, set up a simple system for collecting and responding to reviews, and keep it active with regular posts and updates.

  1. 01

    Audit

    Profile, categories, local competitors and listings.

  2. 02

    Optimise

    Every field, category, service, photo and product.

  3. 03

    Reviews

    A system to request and respond to reviews.

  4. 04

    Activity

    Regular posts, offers and updates.

  5. 05

    Track

    Calls, directions, website clicks and searches.

AI as the accelerator

How AI speeds up Google Business Profile growth

  1. Traditional approach

    Review replies written one by one, or not at all

    With GenNext

    AI drafts personalised review replies for quick approval

  2. Traditional approach

    Profile posts forgotten for months

    With GenNext

    A steady flow of posts drafted from your content calendar

  3. Traditional approach

    Insights checked rarely

    With GenNext

    Monthly local performance summaries compiled automatically

Under the hood

How we run Google Business Profile growth

What we analyse

  • Profile completeness and category choice
  • Local competitor comparison
  • Review volume, rating and response rate
  • Calls, directions and website clicks

What you get

  • Fully optimised profile
  • Review request and response system
  • Regular posts and offers
  • Monthly local performance summary

Tools we use

  • OpenAI
  • Canva
  • n8n

Plus your existing platforms and many more, chosen per project.

Every engagement starts with our six-step funnel diagnosis, so we fix the real leak, not just the symptom.

FAQ

Questions about Google Business Profile

Something else on your mind? Ask us directly.

Is Google My Business the same as Google Business Profile?

Yes. Google renamed Google My Business to Google Business Profile. It's the listing that appears in Google Search and Maps.

Can you guarantee a top position in Maps?

No one honestly can. Local rankings depend on relevance, distance and prominence. We improve everything within your control, which is a lot.

Do you help with reviews?

Yes. We set up a simple process to ask happy customers for reviews and draft responses to every review for your approval.

Start a conversation

Let's make your marketing move faster.

Tell us where growth feels stuck. We'll show you where to start.