AI automation that gives your team back its time

Every business has work that repeats: replying to the same enquiries, copying leads into a sheet, rebuilding the same report. We automate it so it happens in real time, without anyone lifting a finger.

  • Lead capture & follow-up
  • Content workflow automation
  • Marketing reporting automation
  • CRM setup & integration
  • AI-assisted replies
  • Tool selection

The problem

Where time disappears

  • Leads from Instagram, Google and your website wait until someone checks.
  • Your team copies the same information between tools every day.
  • Reports are rebuilt by hand every week or month.

Our approach

We map how the work happens today, find the steps that don't need a person, and automate them with clear rules, AI where it helps, and human approval where it matters. Everything is logged, so you can see what ran.

  1. 01

    Map

    Document the current workflow, tools and hand-offs.

  2. 02

    Prioritise

    Pick the automations that save the most time safely.

  3. 03

    Design

    Triggers, rules, AI steps and human checkpoints.

  4. 04

    Build & test

    Implement with your tools and test with real cases.

  5. 05

    Monitor

    Logging, alerts and regular improvements.

AI as the accelerator

How AI speeds up workflow automation

  1. Traditional approach

    A person checks every inbox and replies when they can

    With GenNext

    Leads are captured, organised and answered consistently, with drafts ready for approval

  2. Traditional approach

    Data copied between tools by hand

    With GenNext

    Information entered once and synced where it's needed

  3. Traditional approach

    Reports compiled manually

    With GenNext

    Reports that build themselves from your existing tools

Beyond marketing: once your marketing workflows are running, we also help automate CRM, reporting and back-office processes. Ask us about it.

Under the hood

How we run workflow automation

What we analyse

  • Where leads arrive and how fast they're answered
  • Manual steps between your tools
  • Data quality in your CRM and sheets
  • Time spent on repetitive reporting

What you get

  • Workflow map with prioritised automations
  • Lead capture, routing and follow-up flows
  • CRM and lifecycle set-up
  • Automated reporting with monitoring and alerts

Tools we use

  • n8n
  • Clay
  • customer.io
  • OpenAI
  • Claude
  • Notion

Plus your existing platforms and many more, chosen per project.

Every engagement starts with our six-step funnel diagnosis, so we fix the real leak, not just the symptom.

FAQ

Questions about AI & Workflow Automation

Something else on your mind? Ask us directly.

What can be automated in marketing?

Typically lead capture and routing, first replies, CRM updates, content drafting and scheduling, and reporting. Anything that needs real judgement keeps a person in the loop.

Do we need new tools?

Not necessarily. We start with what you use and recommend new tools only when there's a clear reason.

Do you automate things outside marketing?

Yes. We also work on CRM, reporting and back-office workflows. Most clients start with marketing automation and expand from there.

Start a conversation

Let's make your marketing move faster.

Tell us where growth feels stuck. We'll show you where to start.