AI & Automation Lab
Watch AI do the slow parts.
Two everyday marketing workflows, rebuilt with AI. Run them, inspect each step, and see where AI saves time and where people stay in control.
Illustrative workflows. These are interactive demonstrations, not live automations. Nothing is sent, and they don't represent a specific client. Real workflows are designed around your tools and rules.
Workflow 01
Lead follow-up: one enquiry, two journeys
- 01
Enquiry arrives
It lands in a shared inbox, a DM or a form notification, wherever the visitor happened to reach out.
Nobody is alerted that it matters.
- 02
Someone checks it
When a team member has a moment, they open it and read the details.
Waits until someone notices.
- 03
It waits for a reply
The right person has to be found, and they write a response from scratch.
Hours or days, depending on who's free.
- 04
Details are copied
Name, company and request are typed into a spreadsheet or CRM, if anyone remembers.
Typos, gaps, forgotten records.
- 05
Report is updated by hand
At month end, someone counts enquiries and sources to build a report.
Late, manual and hard to trust.
Five hand-offs, each dependent on someone remembering.
Ready. Select a stage to inspect it, or run the workflow.
- Sales
- Bookings
- Partnerships
Stage 01
Capture
The enquiry is saved the moment it arrives, from Instagram, WhatsApp, Google Business Profile or your website.
- Rule
- Trigger: new message or form submission
- Human checkpoint
- None needed
- Typical tools
- Instagram, WhatsApp Business, Google Business Profile, website form
Stage 02
Organise
Key details are structured into fields. AI can summarise a long message and suggest the topic.
- Rule
- Extract: name, company, need, urgency
- Human checkpoint
- Optional spot checks
- Typical tools
- Automation platform, AI model
Stage 03
Route
Your rules decide who owns it. The visitor's topic determines the lane.
- Rule
- If topic = pricing → Sales · booking → Bookings · collaboration → Partnerships
- Human checkpoint
- Owner is notified
- Typical tools
- Automation rules, team chat, email
Stage 04
Reply
A first response is drafted for approval, or an approved template is sent immediately.
- Rule
- Drafts need approval; templates send automatically
- Human checkpoint
- Approves AI drafts
- Typical tools
- Email, AI drafting, templates
Stage 05
Record
The CRM or tracker is created or updated, with the source recorded.
- Rule
- Create or update contact; log source
- Human checkpoint
- None needed
- Typical tools
- CRM, spreadsheet, database
Stage 06
Report
Volumes, sources and response times feed a report that is always current.
- Rule
- Append to reporting dataset
- Human checkpoint
- Reviews weekly
- Typical tools
- Dashboard, spreadsheet, BI tool
Simulated log
Draft reply · awaiting approval
Workflow 02
Content: one brief, a week of posts
One brief, researched and drafted by AI, adapted for every channel, then edited by a person.
- 01Brief
- 02Research
- 03AI drafts
- 04Adapt per channel
- 05Human review
- 06Ready to schedule
Pick a business and generate a week of content.
Output · drafts for review
Your week of content appears here, channel by channel.
What changes
Response no longer depends on who's free
Every enquiry is captured and routed the moment it arrives, with an owner and a next step.
What stays human
Judgement, tone and relationships
AI prepares drafts and summaries. People approve what is sent and handle the conversations that matter.
What we'd do first
Map your real process
Every business routes enquiries differently. We start by documenting yours, then automate the steps that don't need a person.
Want this built for your business? See our AI & workflow automation service. Or read why slow follow-up loses leads and five questions to ask before you automate.
Start a conversation
Want this for your marketing?
We'll look at how your leads and content are handled today, and show you which steps AI can speed up and which should stay with your team.